Wednesday, March 19, 2008

Fools' Paradise

Have you ever seen two people deep in thoughts discussing about a BIG business Idea!!!!!!

I am sure u would have come across them at least once in your life time. (Amway is very famous in India.usually I see their agents at CCD).Yep!!! I am talking about a marketing agent of an MLN(Multi Level Networking)

For me I share a close relation with these MLN associates. Yes they call their agents “Associates “.Term looks more lucrative. Isn’t it!!!! Yep!!!! That’s the beauty of it. These agents or so called associates are very well versed with their strategies. If you get a chance to listen to them ,you will feel like why the hell you were doing so much of hard work and earning just peanuts. Why did you spend years in studying hard and earning good grads, degree or clearing entrances. As ultimate aim is to become rich and famous. Look at these guys ,they are earning moolas. They will make you believe that you can be millionaire in no time. They will never speak in hundreds or thousands but always in six digits.yep they will start from you number ‘01’ and before you realize the magic they do with numbers, you will be somewhere on moon, counting millions/lacs.

As I said initially I share a close relation with them .My first job was with a MLN firm. Though, I was working in back office in technical department. But I was lucky to get a chance to meet our associates. At times there used to be gatherings .Attendance of all employees used to be mandatory. As it helps to know about business. Being techie it helped us to know the importance of software we were making. How critical were these as a small misfit of simple ‘if/else’ can change the flow of money. Before I divert towards technical side of it ,lets come back and talk about associates.

These associates are really great sellers. I think they are better than any marketing people who have business degrees. The enthusiasm they have is noticeable. They have great selling (fooling) capabilities. They are confident. They are confident of their product .Atleast they look confident.Now why are these MLN companies are making so much money .Basically they target middle class/poor people.who have big dreams but less resources.Everone wants to earn more and more. These guys show them BIG dreams. These Associates generally approach people to whom they know. So they don’t need to spend much energy in finding out what their client actually wants. They know the weak point and strike directly there. On the other side new person (bakra) trusts his friend .As they know each other. And since he is already in business and shows that he is making money or atleast he has a list of candidates who have become lakhpatis and crorepatis after joining this business. Few of them have also left their jobs. All these things make the poor fellow believe that he is going to be at least better than his current situation. If spending a hew hundreds can earn him lacs they Why Not!!! And here he is trapped. Once he pays to Associate, Associate gets his commission but this poor fellow is excited for a while. But does he really possess the skills of marketing (fooling) .If he is lucky he might be able to sell the idea to others and get out of it. But somewhere down the line there are hundreds of people(Associate) who were promised they will get their money automatically as soon as someone joins them. They are never able to do that and loose their hard earned money.

Yes that’s a fact. hardly 10% of people make money from these shortcuts. Yes!!they make tons but there are many more who get deceived. They can’t even complain as its up to them to fool others and get their money .Yes!!that’s the idea of this business. You get fooled by someone and you are suppose to fool others. But It not every ones cuppa tea.
Suddenly this idea of writing about MLN came to my mind as after coming to US first call I got was from an associate who wanted to earn me easy money. Moment he started talking about his great business ,I asked him is it MLN.I could make it out from the way he was speaking .Basically the way he was selling the idea to me without explaining anything about business. I was amazed as I thought this was a business for county of poor people like India. But people are same always and so is Money.
Everyone wants more and more!!!

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